eCommerce Manager - North America and Australasia Newton Centre, MA

RESPONSIBILITIES:

• Ensure Internet channel advertising provides optimal coverage across all products/ services and maximises the sales of key products at minimum cost of acquisition.
• Achieve & exceed target ROI for all Search Engine activities (SEO and SEM)
• Devise in conjunction with the VP eCommerce and implement an online & offline marketing strategy according to commercial goals and budgetary requirements for flagship sites.
• Liaise with internal departments and eCommerce colleagues to detail and fulfil requirements for all external activities being undertaken
• Make recommendations for online & onsite  initiatives to grow visitor numbers and sales.  For these projects, to prepare the necessary business cases and budget approval documents for approval
• Manage the Affiliation programme in conjunction with other members of eCommerce as appropriate.
• Work closely with the Experience and IT Teams to map out eCommerce requirements with regards to marketing projects
• Work closely with external suppliers to negotiate commercial agreements for complementary add-on products or promotions delivered on our sites
• Evaluate the effectiveness of the eCommerce channel of distribution through regular reporting to cover sales, visitors and ROI amongst other KPIs.
• Developing a cross-functional approach to the project with internal departments, distributors and external partners.
• To deal with day to day queries from all stakeholders and providing assistance with queries from affiliates.
• To undertake any other reasonable duty as required by the company.

REQUIREMENTS:

• BA in Business, Marketing, or Hospitality/Tourism
• 2 years experience of online marketing or online business development
• Hands on experience of online marketing methods including SEO, SEM, eDM
• Excellent communication skills, both on the phone and in person
• Ability to embrace and lead change, and work in a fast-paced, customer focused environment
• Ability to multi-task and deliver in a deadline driven atmosphere
• Goal setter with a strong work ethic
• Proficient in excel and aptitude for forecasting